Comments on: Don’t let your marketing become ‘Tyranny of the Urgent’ http://258marketing.wordpress.com/2008/04/09/dont-let-your-marketing-become-tyranny-of-the-urgent/ Because marketing your business is more that a 24-hour job Fri, 11 Apr 2008 13:54:44 +0000 http://wordpress.com/ hourly 1 By: 258marketing http://258marketing.wordpress.com/2008/04/09/dont-let-your-marketing-become-tyranny-of-the-urgent/#comment-113 258marketing Thu, 10 Apr 2008 04:36:29 +0000 http://258marketing.wordpress.com/?p=51#comment-113 David - thanks for your comment. It's easy to get caught up in the heat of the moment, putting out marketing fires, and reacting...rather than trying to be proactive. Like you said...the price soon becomes the defining factor. David – thanks for your comment. It’s easy to get caught up in the heat of the moment, putting out marketing fires, and reacting…rather than trying to be proactive. Like you said…the price soon becomes the defining factor.

]]> By: davidmoyle http://258marketing.wordpress.com/2008/04/09/dont-let-your-marketing-become-tyranny-of-the-urgent/#comment-112 davidmoyle Thu, 10 Apr 2008 03:59:40 +0000 http://258marketing.wordpress.com/?p=51#comment-112 It's funny. I was just talking about reactionary marketing practices with a few people today. So many companies do this. And, it isn't just the small ones. After a while, consumers see one company offering something, and they know (or assume) that others will follow. Soon, consumers are programmed to not purchase on value, but wait for the price to drop or the next "Special offer". Then, the entire market for that product is one of a war of who can outlast the other. And, before you know it, the product suffers to keep the price low. Great post! It’s funny. I was just talking about reactionary marketing practices with a few people today. So many companies do this. And, it isn’t just the small ones. After a while, consumers see one company offering something, and they know (or assume) that others will follow. Soon, consumers are programmed to not purchase on value, but wait for the price to drop or the next “Special offer”. Then, the entire market for that product is one of a war of who can outlast the other. And, before you know it, the product suffers to keep the price low.

Great post!

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