Another nail in the coffin of print and yellow page advertising

Newspapers, books and magazines, as we know them today, will become a thing of the past. I saw a product that convinced me. Amazon’s Kindle is going to revolutionize print advertising. So…What is the Kindle?

Launched by Amazon in November 2007, this is a cross between a laptop and cellphone. The electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper. There are no cables, and no syncing. Wireless connectivity enables you to shop the Kindle Store directly from your Kindle, whether you’re in the back of a taxi, at the airport, or in bed.

When you buy a book and it is auto-delivered wirelessly in less than one minute. More than 100,000 books are available, including more than 90 of 112 current New York Times Best Sellers. Top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post, top magazines including TIME, Atlantic Monthly, and Forbes are all auto-delivered wirelessly.

The Kindle is lighter and thinner than a typical paperback; weighs only 10.3 ounces. It has a long battery life. Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Fully recharges in 2 hours. Unlike WiFi, Kindle utilizes the same high-speed data network (EVDO) as advanced cell phones so you never have to locate a hotspot.

Oh, by the way, they run about 400 bucks, and they can’t keep up with demand.

So what does it all mean to advertising? Well, as we move toward a more paperless society, and have the computer, internet, and Kindle-type technology, I can forsee a slow but certain death to published Yellow Pages, newspapers, magazines (replaced even as we speak by e-zines) and published books.

Get your website up and optimized…it’s all headed that way.


Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.



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