When everyone is zigging, you have to zag
That’s what I say to clients who want to be different and stand out from the competition. Let’s face it…real estate is filled with a lot of agents who are finding the housing marketing a challenge in 2008. Here’s one marketing idea that a real estate client is doing in 2008 to stand apart from the competition.
Linda Burandt from Keller Williams Integrity (Elk River, MN) now has her own brand of custom labeled bottled water. The idea originated after Linda said that she always ends up stopping at a convenience store to buy her prospective homebuyers a beverage when they are touring open houses anyway. Why not keep a cooler with bottles of her own brand of cold spring water in her car to give to them?
So the idea gained momentum. Now Burandt plans to use her own water at her open houses, city parades, client and networking meetings and dozens of other uses during the summer. The water label above fits on a 16.9 ounce bottle filled with spring water, at a cost of .89 per bottle.
All real estate agents give out pens and coffee mugs. That’s boring. Custom labeled bottled water is different. Different is good. It makes people remember you.
Hey real estate agents…
Be memorable. You need to stand out from other agents and agencies. You will blend into the real estate abyss if you’re not memorable. When you’re memorable, people want to work with you. People will want to give you listings. Being memorable is the best way to earn business.
Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.