A business website without a street address is a mistake
Elvis fans know this song:
We can’t go on together
With suspicious minds
And we can’t build our dreams
On suspicious minds
Do you ever go to a business website and can’t find their street address? How do you feel? What are they hiding? Are they going to rip me off? Doesn’t it make you suspicious? I know it does for me.
It’s not a just my pet peeve either
TMA E-Marketing, a Minnetonka, Minnesota based Internet marketing services company, is one of the leading Internet marketing companies in the upper Midwest. When I refer my clients to these guys, I am 100% confident that the client will be delighted with the result. I asked Director of Operations at TMA E-Marketing, Christian DelMonte, how he felt about putting a street address on a business website.
DelMonte explained it to me this way. “First, adding an address to a website not only makes sense to show people that you are ‘real,’ but also provides search engines your city and state location.”
DelMonte continued. “Having this information on your website will increase your chances to have your website show up (and rank better) when people do local searches on their favorite search engines.”
“In addition, Google Maps, Yahoo Local, and other local aggregators use this data in their ranking formula to position your company versus your competitors. So in any regards, you could say that I’m an advocate of local addresses on websites.”
After hearing this, I’m convinced. Add your street address to your business website, or the customers and the SEO gods will shun you.
Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.