Want to stand out in a crowded marketplace?
Here’s an idea that will accomplish exactly that. How many Christmas cards to you receive at your home or business between Thanksgiving and New Years? Lots. How many do you receive in July? None.
I tell my clients that when everyone is zigging, you gotta zag.
If you’re a business, consider sending out your holiday cards in July. I guarantee it will stand out and get noticed. I found this image at www.100christmascards.com as an emailable card. Contact your printer and customize a version for your business and mail it. You have the next 4 months to get this done. Dare to be different.
When everyone is sweating in the summer, anything with a holiday theme will definitely make people smile and leave an impression.
Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.