Every business website needs traffic.
You need Google Juice. Why? Because Google is king, representing 70% of all traffic driven to your website.
It is theorized that there are probably more than 200 factors that account for how a website is ranked by Google. Search engine optimization experts don’t have the answer yet. However, here is a list of the good – and the bad – factors that will affect your Google Juice:
Ten Good Google Juice Factors
- Keyword in URL (resource for key word search: Google Ad Words)
- Keyword in domain name
- Keyword in title tag
- Keyword density in body text
- Keyword in H1, H2, and H3
- Links to internal pages
- Internal Link validity (resource for checking this: free link checker)
- Freshness of pages
- Page Rank
- Quantity and quality of Backlinks
Seven Bad Google Juice Factors
- Server is often inaccessible
- Text presented in graphics only form
- Link farms
- Keyword stuffing
- Traffic buying
- Link buying
- No links to you (Here’s what I use: Backlink checker)
This is not meant to be an exhaustive list. But as a business owner you should start here if you want to get a little more Google Juice.
Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.