I just read my latest copy of BtoB’s Interactive Marketing Guide.
It’s full of great marketing info. In this issue, it sources a Datran Media survey from a press release, dated January 22nd, 2008:
82.4% of respondents plan to increase their e-mail marketing in 2008.
15.3% of respondents plan the same amount of e-mail marketing in 2008.
2.4% of respondents plan to decrease their e-mail marketing in 2008.
If you market using email, what does this mean?
Over 82% plan to increase their e-mail marketing! There’s going to be much more e-mail competition in 2008. Your e-mails need to stand out or they’ll get lost. This translates to creating a really good subject line – something that is not only catchy, but also creates trust and interest to the recipient.
Links need to work. Inside the email, make sure your links are working, even if the images get blocked.
You need a reporting system to track metrics. Every email campaign needs to track opens, bounces, and clicks. I use Constant Contact, (click on the link for a 60-day free trial) for my business and am very happy with it.
Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.