Tag Archives: blogging for business

Business blogging: It’s a marathon, not a 100M dash

Meet Up logo

I had an opportunity Tuesday evening to meet a group of Twin Cities bloggers at a Biz Bloggers Meetup, organized by blogger Caroline Melberg.  It was chance to meet other bloggers from around the Twin Cities.  Some were newbies, some relatively new to blogging, and some very experienced.  The purpose – to share ideas and topics about blogging.  15 heads are better than one…an exchange of blogging ideas is always great.

Here are a couple of things I learned from my fellow bloggers between bites of my pizza

One discussion I had with blogger Aaron Weiche from Five Technology was about what Weiche called the “tipping point” in any blog.   This tipping point is the moment when a blog “catches hold” of Google search engines, gains a respectable amount of subscribers, and starts to get the attention of the relevent blogging community.  When this happens, your blog can become a marketing tactic in your marketing plan.

I liken blogging to a race

However, I’d call this race a marathon, and not a 100M dash.  In other words, if you’re looking for a quick fix or silver bullet to boost your website traffic, blogging isn’t the ticket. Why?  Because business blogging takes time to reach that aforementioned tipping point…including lots and lots of content focussed on your topic.  Time must be invested in your blog, if you’re going to make it a serious marketing tool for your business.  That’s just the way it is.

Relevance is one of the keys

Another thing that I learned, according to Melberg, it that your business blog must always be relevent to the audience you’re writing for.  This is important.  Keyword relevance helps a blog get that Google Juice we’re all seeking.  Blog topics must stay focussed.  Melberg should know…she consults about blogging to quite a number of clients.

I enjoyed the meeting.  If you’re in the Twin Cities area, are blogging, or even just thinking about it, join the group and see what it’s all about.  The next meeting is scheduled for Monday, April 28th in Plymouth.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

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Co-blogging: You don’t have to go it alone

If you want to start blogging about a topic or area, find like-minded bloggers and create a co-blog.

Co-blogging has several advantages. The blogging is spread out, so one blogger isn’t writing all the content. WordPress makes it very easy to let each co-blogger contribute, and there is an administrative function that allows overall editting. And co-blogging gives different views on a related topic.

If you can find non-competing co-bloggers to write about a topic or area of interest, co-blogging is a nice way to start your blogging experience. And a very good way to market your business.

Elk River Minnesota Blog

Our Elk River Minnesota Co-blog

Want to see an example of a co-blog? 25-8 Marketing Inc. recently launched a local Elk River, Minnesota Co-blog entitled Elk River Minnesota Blog. In cooperation with Chuck Carstensen, a local Realtor with The Discovery Team at RE/MAX, we invite internet surfers to read about community news, events, music, art, local sports, entertainment, living in Elk River, and other cool things about zip code 55330.

Community co-bloggers are invited to participate by submitting one blog per week of local interest to Elk River Minnesota Blog. Thus far, we’ve gotten Michael Yoakum, owner of Great River Remodeling, and Matt Pagh, agent for Integrity Insurance and Financial Services, to jump into the world of co-blogging with us. And the invitation is open…our hope is to get about ten co-bloggers to contribute with interesting information about our hometown.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.