Tag Archives: Google Juice

Business blogging: It’s a marathon, not a 100M dash

Meet Up logo

I had an opportunity Tuesday evening to meet a group of Twin Cities bloggers at a Biz Bloggers Meetup, organized by blogger Caroline Melberg.  It was chance to meet other bloggers from around the Twin Cities.  Some were newbies, some relatively new to blogging, and some very experienced.  The purpose – to share ideas and topics about blogging.  15 heads are better than one…an exchange of blogging ideas is always great.

Here are a couple of things I learned from my fellow bloggers between bites of my pizza

One discussion I had with blogger Aaron Weiche from Five Technology was about what Weiche called the “tipping point” in any blog.   This tipping point is the moment when a blog “catches hold” of Google search engines, gains a respectable amount of subscribers, and starts to get the attention of the relevent blogging community.  When this happens, your blog can become a marketing tactic in your marketing plan.

I liken blogging to a race

However, I’d call this race a marathon, and not a 100M dash.  In other words, if you’re looking for a quick fix or silver bullet to boost your website traffic, blogging isn’t the ticket. Why?  Because business blogging takes time to reach that aforementioned tipping point…including lots and lots of content focussed on your topic.  Time must be invested in your blog, if you’re going to make it a serious marketing tool for your business.  That’s just the way it is.

Relevance is one of the keys

Another thing that I learned, according to Melberg, it that your business blog must always be relevent to the audience you’re writing for.  This is important.  Keyword relevance helps a blog get that Google Juice we’re all seeking.  Blog topics must stay focussed.  Melberg should know…she consults about blogging to quite a number of clients.

I enjoyed the meeting.  If you’re in the Twin Cities area, are blogging, or even just thinking about it, join the group and see what it’s all about.  The next meeting is scheduled for Monday, April 28th in Plymouth.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

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Got Google Juice? The good, the bad, and the ugly factors.

google juice

Every business website needs traffic.

You need Google Juice. Why? Because Google is king, representing 70% of all traffic driven to your website.

It is theorized that there are probably more than 200 factors that account for how a website is ranked by Google. Search engine optimization experts don’t have the answer yet. However, here is a list of the good – and the bad – factors that will affect your Google Juice:

Ten Good Google Juice Factors

  • Keyword in URL (resource for key word search: Google Ad Words)
  • Keyword in domain name
  • Keyword in title tag
  • Keyword density in body text
  • Keyword in H1, H2, and H3
  • Links to internal pages
  • Internal Link validity (resource for checking this: free link checker)
  • Freshness of pages
  • Page Rank
  • Quantity and quality of Backlinks

Seven Bad Google Juice Factors

  • Server is often inaccessible
  • Text presented in graphics only form
  • Link farms
  • Keyword stuffing
  • Traffic buying
  • Link buying
  • No links to you (Here’s what I use: Backlink checker)

This is not meant to be an exhaustive list. But as a business owner you should start here if you want to get a little more Google Juice.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

website: http://www.258marketing.com
email: chris@258marketing.com